Logos, pathos and ethos are keys in resonating with a plea.
Your trademark should resonate that purpose from you.
Your trade, mission, or ministry has a purpose - one that you may yell to the ends of the world. Allow us to package that purpose in an image or symbol.
We’ll deliver the outcry through a logo entuned to truth, true to you.
Hoist your colors.
Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.
Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.